WLC College- Intergrated Marketing Communications Program Review

Integrating Marketing Communication refers to cross-functional processes for creating and nourishing meaningful relationships with consumers and stakeholders by strategically influencing or controlling all messages sent to the groups and promoting data-driven purposeful dialogue with them.

Everyone who knows the basics of brandings knows that Branding is a complex process but the objective of the exercise is simple. Branding strives to create and sustain an identity for a company, product, commodity, group or person so as build a rapport with the consumer.

WLCI designs its programmes to produce competent professionals for the industry. The module does an in-depth focus on communication, its various mediums and creating a communications plan. The curriculum covers processes for brand planning, media roles and all diverse types of channels available for communication. The program will also help you to gain experience in managing product launches, sales promotions and customer life cycle.


All students at WLCI are taught to develop promotional campaigns and build abilities to manage media. The student will be equipped to design media objectives and comprehend concepts with respect to reach and frequency along with media planning, scheduling and buying. Much focus is also gien on acquiring skills in event planning and management, management, public relations, Sales Promotion and media interactive.